Where pickups start. Madison requests most often begin in Capitol Square, State Street, Downtown Isthmus and Williamson Street (Willy Street). Give the dispatcher a street address or a named lot entrance, not just the neighborhood—drive time, staging, and the vehicle's approach all depend on the exact curb.
Where groups go. Destinations named for Madison include Camp Randall Stadium (UW Badgers, 80,000), Kohl Center, Overture Center for the Arts, The Majestic Theatre and The Orpheum Theater. Each has its own loading rules; ask the venue where a bus or limo can wait, and agree on a meeting corner in case the curb is blocked when the group comes out.
Dates that fill first. Local calendars around UW Badgers football, UW Badgers basketball, Taste of Madison and Dane County Farmers' Market (largest producer-only market in U.S.) concentrate demand on a handful of weekends. Those dates are worth quoting early; confirm the current schedule with the organizer, since this list is not a live calendar.
Itineraries groups ask about. State Street bar crawl (a primary Madison party bus route); Camp Randall Stadium gameday shuttle; Willy Street dining and brewery loop; Capitol Square / farmers' market sightseeing loop. Share your version with every stop in order and an honest end time so the quote covers the whole block.
Airport groups. Madison trips connect to MSN. Provide flight numbers, terminal, bag counts, and one group contact; the driver meets at the commercial-vehicle zone, which is usually not the passenger curb.
Beyond Madison. Trips that continue into Appleton, Eau Claire, Green Bay or Janesville are quoted as one itinerary. The Wisconsin guide covers statewide staging and long-distance planning.