Where we collect you. Madison requests most often begin in Capitol Square, State Street, Downtown Isthmus and Williamson Street (Willy Street). Name the building and the entrance. Staging space and approach angle decide the pickup more than the postcode does.
Where we drop. Destinations named for Madison include Camp Randall Stadium (UW Badgers, 80,000), Kohl Center, Overture Center for the Arts, The Majestic Theatre and The Orpheum Theater. Some have a coach door away from the main entrance. Worth knowing before the group is standing outside.
When the calendar tightens. Local calendars around UW Badgers football, UW Badgers basketball, Taste of Madison and Dane County Farmers' Market (largest producer-only market in U.S.) concentrate demand into a handful of weekends. Check the current schedule with the organiser — this is not a live calendar.
What people book here. State Street bar crawl (a primary Madison party bus route); Camp Randall Stadium gameday shuttle; Willy Street dining and brewery loop; Capitol Square / farmers' market sightseeing loop. Stop order and end time matter more than distance. Send both.
What groups pay locally. Madison is Wisconsin's second-largest party bus market. Your written quote is one all-in number for your route, so nothing new turns up at the curb.
Airport groups. Madison trips connect to MSN. Send flight numbers and bag counts; the meeting point is the commercial-vehicle zone, not the passenger curb.
Beyond Madison. Trips that continue into Milwaukee, Green Bay, Kenosha or Racine are quoted as one itinerary; see the Wisconsin guide.